I turn customer insight into products people actually want.
Became a PM because I kept asking ‘but is this actually what they need?’ Spent years in utilities, MarTech, and enterprise SaaS learning how to answer that properly. Now I’m asking it about AI at Canon, and now the stakes feel higher than ever.
Worked with
Canon AustraliaCIMET SalesHandy SolutionsHighradiusNCRVolunteered
M.A.D. (Make A Difference)Approach
Product strategy and vision
Research-driven product strategy focused on customer experience design, conversion optimisation, and scalable growth.
See full experienceCustomer Research & UX Design
Qualitative and quantitative research to identify adoption barriers and growth opportunities before a single sprint begins.
Conversion Optimisation
Continuous experimentation and A/B testing aligned with e-commerce benchmarks, turning visits into measurable outcomes.
Cross-functional Delivery
Leading aligned squads across Marketing, Engineering, and Customer Experience from kickoff to launch.
Case studies
Work and personal product thinking
Professional role projects
Examples from in-role product work across strategy, delivery, experimentation, and platform design.
Personal ideas and explorations
Self-initiated product ideas I have shaped outside a formal professional role.
Work, measured.
0%
Visit-to-lead conversion
Redesigned the end-to-end Solar comparison-to-purchase journey from first principles. The first residential solar comparison flow of its kind in Australia.
CIMET Sales · 2022–2024
0+
Years across engineering & product
Progressed from Software Engineer at NCR through Product Analyst, Associate PM, and PM roles across India and Australia in 4 distinct industries.
NCR → Highradius → CIMET → Canon · 2017–present
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Client churn maintained
Sustained across a portfolio of enterprise SaaS clients through COVID disruption by proactively resolving issues and maintaining roadmap continuity.
Highradius Technologies · 2020–2021
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Volunteers coordinated
Led the education vertical of a national NGO city chapter. Recruited, matched, and trained volunteers delivering after-school programs to children aged 11–12.
Make A Difference NGO · 2014–2017
Let's go deeper
Explore my work and background
Detailed case studies, full work history, and the story behind how I work. All in one place.