I turn customer insight into products people actually want.
Became a PM because I kept asking ‘but is this actually what they need?’ Spent years in utilities, MarTech, and enterprise SaaS learning how to answer that properly. Most recently I was asking it about AI at Canon Australia — now I’m back home in India, asking it with the stakes feeling higher than ever.
Worked with
Canon AustraliaCIMET SalesHandy SolutionsHighradiusNCRVolunteered
M.A.D. (Make A Difference)Approach
Product strategy and vision
Research-driven product strategy focused on customer experience design, conversion optimisation, and scalable growth.
See full experienceCustomer Research & UX Design
Qualitative and quantitative research to identify adoption barriers and growth opportunities before a single sprint begins.
Conversion Optimisation
Continuous experimentation and A/B testing aligned with e-commerce benchmarks, turning visits into measurable outcomes.
Cross-functional Delivery
Leading aligned squads across Marketing, Engineering, and Customer Experience from kickoff to launch.
Case studies
Work and personal product thinking
Professional role projects
Examples from in-role product work across strategy, delivery, experimentation, and platform design.
Personal ideas and explorations
Self-initiated product ideas I have shaped outside a formal professional role.
Work, measured.
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Visit-to-lead conversion
Redesigned the end-to-end Solar comparison-to-purchase journey from first principles. The first residential solar comparison flow of its kind in Australia.
CIMET Sales · 2022–2024
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Years across engineering & product
Progressed from Software Engineer at NCR through Product Analyst, Associate PM, and PM roles across India and Australia in 4 distinct industries.
NCR → Highradius → CIMET → Canon · 2017–present
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Client churn maintained
Sustained across a portfolio of enterprise SaaS clients through COVID disruption by proactively resolving issues and maintaining roadmap continuity.
Highradius Technologies · 2020–2021
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Volunteers coordinated
Led the education vertical of a national NGO city chapter. Recruited, matched, and trained volunteers delivering after-school programs to children aged 11–12.
Make A Difference NGO · 2014–2017
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Explore my work and background
Detailed case studies, full work history, and the story behind how I work. All in one place.