Open to consulting · Sydney, AU

I turn customer insight into products people actually want.

AI-native product operator. Turning messy business problems into deployable AI systems. Currently leading AI adoption and strategic initiatives across Sales and Marketing teams at Canon Australia.

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8+Years

4Industries

Worked with

Canon AustraliaCIMET SalesHandy SolutionsHighradiusNCR

Volunteered with

M.A.D.

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Approach

Product strategy and vision

Research-driven product strategy focused on customer experience design, conversion optimisation, and scalable growth.

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Customer Research & UX Design

Qualitative and quantitative research to identify adoption barriers and growth opportunities before a single sprint begins.

Conversion Optimisation

Continuous experimentation and A/B testing aligned with e-commerce benchmarks, turning visits into measurable outcomes.

Cross-functional Delivery

Leading aligned squads across Marketing, Engineering, and Customer Experience from kickoff to launch.

Case studies

Work and personal product thinking

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Work

Professional role projects

Examples from in-role product work across strategy, delivery, experimentation, and platform design.

AI Sales Forecaster

Leading the discovery of an AI-driven forecasting experience that gives sales and commercial teams scenario-based clarity on demand planning.

AI ProductForecasting

Agentic AI Tools for Sales & Marketing

Prioritising and validating agentic AI tools that help internal teams retrieve knowledge, enable campaigns, and unlock performance insights safely.

AI EnablementAgentic AI

Canon Professional Services (CPS) - AU & NZ

End-to-end product strategy and delivery for Canon's professional membership program across Australia and New Zealand.

MarTechSubscription Services

Personal

Personal ideas and explorations

Self-initiated product ideas I have shaped outside a formal professional role.

SignalPanel — Synthetic Persona Testing

A product that helps teams pre-validate copy, pricing, and product ideas using synthetic personas and structured simulations.

AI ProductB2B SaaS

By the numbers

Years of experience

Across AU, India & global teams

Industries

MarTech · Fintech · Energy · HR

75%

Conversion rate

CIMET Solar comparison journey

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Explore my work and background

Detailed case studies, full work history, and the story behind how I work. All in one place.

Case studies About me