Available for work · Sydney, AU

I turn customer insight into products people actually want.

AI-native product operator. Turning messy business problems into deployable AI systems. Currently leading forecasting and agentic workflow products at Canon Australia.

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8+Years
4Industries
75%Conversion lift
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Approach

Product strategy and vision

Research-driven product strategy focused on customer experience design, conversion optimisation, and scalable growth.

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Customer Research & UX Design

01

Customer Research & UX Design

Qualitative and quantitative research to identify adoption barriers and growth opportunities before a single sprint begins.

Conversion Optimisation

02

Conversion Optimisation

Continuous experimentation and A/B testing aligned with e-commerce benchmarks, turning visits into measurable outcomes.

Cross-functional Delivery

03

Cross-functional Delivery

Leading aligned squads across Marketing, Engineering, and Customer Experience from kickoff to launch.

Work

Featured case studies

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AI Sales Forecaster
AI ProductForecasting

AI Sales Forecaster

Leading the discovery of an AI-driven forecasting experience that gives sales and commercial teams scenario-based clarity on demand planning.

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By the numbers

8+

Years of experience

Across AU, India & global teams

4

Industries

MarTech · Fintech · Energy · HR

75%

Conversion rate

CIMET Solar comparison journey

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Explore my work and background

Detailed case studies, full work history, and the story behind how I work. All in one place.

Case studies About me